Google invests $75M in A24 to build AI filmmaking tools, starting with storyboards
The indie studio beloved by young, AI-skeptical audiences is partnering with Google DeepMind on a multiyear deal to develop production-assistance tools — and it's already navigating a creative tension.
- Google is investing $75 million in A24 under a multiyear partnership to develop AI filmmaking tools.
- The first application will be an AI tool for generating storyboards; A24 says the tools won't resemble prompted generative AI.
- The deal does not grant Google access to A24's film and TV library.