ChatGPT free and Go users get unlimited text chats plus a new 'think' button

OpenAI is removing text conversation caps for its two most affordable tiers starting next week, while also adding a reasoning-focused button for complex queries.

Key points

OpenAI is removing text chat rate limits for free and Go tier ChatGPT users starting next week.
Free and Go users are also getting a new 'think button' for complex queries, per TechCrunch.
Limits on image generation, voice mode, and other premium features will remain in place.

Launch facts

Availability:: Starting next week (exact date unspecified)
Platforms:: ChatGPT web, ChatGPT mobile

5 sources 1 web 88% confidence

Source highlights

The VergePrimaryOpenAI is giving ChatGPT free users unlimited text chats—80%

EngadgetSupportingOpenAI will no longer limit how many texts free accounts can send to ChatGPT—64%

help.openai.comWeb contextWhy can't I log in to ChatGPT? | OpenAI Help Center—32%

CNETSupportingYou Can Now Have Unlimited Text Chats Without Paying for ChatGPT—64%

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Story brief

OpenAI is removing text conversation caps for its two most affordable tiers starting next week, while also adding a reasoning-focused button for complex queries.

Who should care

DevelopersReview whether your apps or integrations that rely on ChatGPT free-tier access can now handle higher-volume text usage without hitting rate limits.

Removing text caps on free and Go tiers means automated workflows or testing pipelines using free accounts may no longer throttle as quickly.

FoundersReassess your AI product's free-tier positioning against ChatGPT's newly unlimited text offering and expanded reasoning features.

OpenAI's move raises user expectations for free-tier generosity in text-based AI tools, which could affect your acquisition and conversion strategy.

PMsEvaluate whether your freemium rate-limit structure for text features remains competitive, and consider how a reasoning-style feature like the think button changes user expectations.

With ChatGPT offering unlimited text and a think button on free tiers, users may churn from products that still impose tight text conversation caps or lack reasoning features.

What changed

2026-08-06OpenAI announces unlimited text chats for free and Go tier ChatGPT users starting next week, along with a new think button for complex queries, per The Verge, Engadget, CNET, and TechCrunch.