Apple's canceled car project may be the reason its chips dominate on-device AI
The self-driving car that never shipped forced Apple to build AI-ready silicon years ahead of the generative AI boom.
- Apple's canceled self-driving car program drove early investment in powerful on-device AI silicon, per Bloomberg's Mark Gurman.
- As of 2022, Apple was reportedly developing an integrated chip (NPU, CPU, GPU, memory, camera interfaces) with a South Korean packaging partner for the Apple Car.
- The car processor was never finished, but neural engine designs appear to have carried over into Apple's A-series and M-series consumer chips.